Improve your customers’ shopping experience with the right lighting

High-quality, sustainable LED lighting has long been a firm favourite in the residential and office market, and more and more retailers are now following suit. Retailers can significantly reduce their energy consumption by looking closely at light quantity (lumens and lux), light color (Kelvin), the color rendering index (CRI) and lighting controls. What’s more, it’ll even create new opportunities to improve customer experience and boost sales.

While jewellers want to project a luxurious and exclusive look, furniture shops often try to create a homely, inviting atmosphere. Clothing shops, on the other hand, prefer seasonal lighting, and electronics shops, supermarkets and discounters like neutral white light. No two shops are the same, and neither are their needs and wishes. Fortunately, LED lighting can be adjusted to satisfy their every need.

 

Enticing passersby and customers

Good lighting will invite passersby to come in. It all starts in the shop window, where you can use LED spots to capture people’s attention or highlight the beautiful, glossy colors of your products. Once they are in the door, LED line lighting and LED spotlights can help "guide" customers through the store in a certain way, while a well-lit back wall will "pull" them into your shop as deeply as possible. Spotlighting certain products such as shoes, bags or furniture accessories can help them stand out and increase sales. Add calm basic lighting and you’ll have everything you need to create an amazing shopping experience.

 

The perfect picture

Good lighting will help you sell clothing. To help customers easily tell black fabrics apart from, say, dark blue, grey or brown ones, we recommend neutral light with a high CRI value (color rendering index) on the shop floor. Slightly warmer light colors are better in fitting rooms, because you want customers to love how they look in their new outfit: healthy and with lightly tanned skin. If customers like what they see in the mirror, they will be a lot more likely to buy your products.

Color-accurate lighting is also recommended in furniture and fabric shops. The last thing you want is for your customers to realise that their brand-new blue sofa or curtains are actually green when they get home. This is less of a concern in jewellery shops, where a sense of luxury is more important.

 

Playing with light colors

Playing around with light colors is a good way to make fresh products like meat, fish, vegetables or bread look even fresher. There is a reason why butchers tend to opt for reddish light in their displays, while bakeries and pastry chefs prefer yellow light. Fish, on the other hand, benefits most from white light, while fruits and vegetables look best in neutral light. In clothes shops or shoe shops, picking the right light color can help you boost your brand experience and move with the seasons. Winter calls for slightly warmer light than summer does.

 

A solution for every brand or brand experience

Tronix Lighting has a wide range of LED fixtures for retailers. From LED panels to LED downlights, LED high-bays and LED track rails with spotlights, in a variety of light colors and CRI values. We also have a wide range of dynamic control solutions. We have a solution for every shop, every season, every brand and every experience.

Want to learn more about our solutions? Visit our showroom in Uden or contact our lighting specialists by sending an email to sales@tronixlighting.com.